Advertising & Communication
Advertising represents a significant investment for our clients. Which is why we are there from beginning to end.
We start with insights to inspire your creative teams and define your target audience. Next, we help you develop powerful creative ideas, and then conduct ad testing to refine and optimise your campaign. Then we track and evaluate the results. Crucially, we measure both the rational and emotional impact – so you get the rich insights that really count.
- Knowing what works. The best advertising makes an emotional connection and taps into the unconscious mind – so we keep that at the heart of what we do.
- Creative focus. We have seen how conventional creative research can kill a campaign’s soul, so we have developed our own approach. Creative Licence maximizes the potential of creative ideas, which has been recognised by the industry.
- A real partnership. We see ourselves as part of your team, working alongside you throughout.
Brand
In a world teeming with brand theories, we keep a steady gaze on what matters most: how your brand connects with your human audience.
People respond to brands in different ways. So we explore and evaluate the human response to brands; the conscious and non-conscious triggers affecting how people think and feel about them; and the level of connection this results in.
- The human angle. Our approach uncovers how people really respond to your brand and helps you connect with them more strongly.
- Footprint Global Reach. Brand research in every continent.
- End-to-end service. We cover all aspects of brand market research, from brand development and positioning to brand tracking and analysis.
Digital Research
Digital research is integral to most of what we do.
Whether it’s helping brands to create success out of the challenge of digital or AI transformation, or developing our own research platforms enabling us to offer human centric pop-up communities, long term communities or ad hoc digital projects – all via our award winning Whycatcher platform.
- Self-owned software, we’re in control of our own roadmap giving us the flexibility to take advantage of new tech as it emerges.
- Award winning integrated WhatsApp approach, enabling clients to get in the moment mobile insights.
- A platform built by researchers, for researchers – with humans, not technology first.
Customer Relationships
Customer experience. Customer journeys. Customer satisfaction. Whatever you call it, if you can’t find and keep customers, you haven’t got a business. So you need to get your research right.
Our starting-point is to make all research person-centered. Why? Because people make decisions in context – and they’re the sum of both their conscious and non-conscious experiences. Whether it’s a customer community, an in-the-moment service tracker or an in-depth loyalty study, we can deliver what you need.
- More vivid insights. Our ‘whole conscious’ approach produces a far clearer view of your customers and their response to your product.
- Richer feedback. By placing customer experience in the context of real lives, we elicit more valuable results.
- The latest thinking. We combine years of experience with cutting-edge technology and ideas. It’s an unbeatable blend that gives brilliant results.
NPD
If you want to identify real opportunities, it’s crucial for you to know when and why customers use their existing products and services – and what their underlying needs are.
Jigsaw’s NPD research experts are invaluable at all stages, helping you with everything from idea generation to concept development, concept nurturing and concept screening. Our experience ranges from ethnography to qualitative and quantitative, and one-to-one interviews and groups to online communities.
- Proven process, tailored plan. You don’t get one-size-fits-all NPD research. It’s based on our well-structured framework, but we tailor it to your exact needs.
- Laser-like consumer focus. Going beyond your consumers’ conscious responses, we analyse vital factors like behavioural biases – the things that reveal the truth.
- Clients. We have a proven track record in helping our clients to spot unmet needs and make better NPD decisions.
Market Segmentation
We see segmentation as both art and science. We use science to build the segments – but the art lies in bringing them to life within your organisation, so they’re put to good use.
We use market segmentation to reveal growth opportunities for our clients. So we make sure we produce segments you can identify and target in the real world, whether it’s consumer or B2B, local or international, new or existing markets.
- Experience. You benefit from senior researchers with 20 years of experience in segmentation and market sizing, for leading brands.
- Combined expertise. We’re able to find the story in the data, because our integrated qual and quant research team works closely with our in-house analytics experts.
- Long-lasting benefits. You get segmentations designed to have a long life in your organisation, giving you a better ROI.
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