Financial Services 2025

New Research from STRAT7

How Different Generations Think About Finance

STRAT7s' latest Financial Services Report 2025 reveals how attitudes toward banking, spending, and risk differ across generations. From Boomers to Zoomers, each age group approaches money in unique ways—shaped by life experiences, economic conditions, and personal values.

Key insights include:

• How risk appetite changes with age

• The emotional drivers behind spending decisions

• How the current economic climate is affecting all generations

This in-depth research offers valuable perspectives for businesses, marketers, and financial service providers aiming to connect with diverse audiences.

Read the full report to uncover what’s shaping financial behavior today and what it means for the future.