Report

Financial Services 2025

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Winning the MRS ‘Business Impact of the Year’ Award

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The MRS International Research Nomination with Shell

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Three big changes and a foundational truth

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Business Impact of the Year nomination with M&S

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Ellie’s Young Researcher of the Award

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Who are SGN and what’s the sustainability issue?

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How Sage’s B2B community helped SMEs on the path to Net Zero

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Cell & Gene Therapies are on the rise … but are we ready?

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Musings of a field veteran

Case Study

How our community helped the Lawn Tennis Association get a competitive edge

Case Study

How we helped Salesforce develop their customer understanding

Case Study

How our agile community helped ResMed develop a new medical product

Case Study

How we used behavioural economics to help RBS understand the consumer buying journey

Case Study

How we helped Tesco to develop their store strategy

Case Study

How we helped Chelsea FC to understand fans globally

Case Study

Understanding tax decision makers in large multi-national companies

Case Study

Brand re-appraisal for American Express

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Is AI the Perfect Colleague? A Case Study

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The only safety is in silence: Polarisation and Self-Censorship

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Defining Jigsaw’s Life Sciences Expertise: Your Questions Answered

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How Research Helps Ensure Consumer Duty Compliance

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Young People, ‘Woke’ culture and self-censorship – How can we listen to what we aren’t hearing?

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Aren’t we all just quallies under the skin?

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Empathy, everywhere, all at once

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For researchers, ChatGPT’s true danger is dullness

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Jigsaw joins STRAT7

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Lenin vs the Oracle: who would have given the best advice for researchers?

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The 3 keys to improving customer relationships

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Jigsaw in the News

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And I remember … Room Service

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Jigsaw Wins Innovation of the Year Award

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4 Covid charts that I’ll never get to use

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A funny thing happened on a Zoom call

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Losing control: Is it really so bad?

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We’re all adopters now – even if we don’t want to be

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The definitive ‘Top 10’

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London Calling

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Learning from the Chinese word for ‘Crisis’

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Why we love to use WhatsApp in our research

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Financial Seminar: We’re all adopters now

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Winning Agency of the Year

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Jigsaw wins Global Agency of the Year Award

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Small Changes, Big Impact: How Simple Tweaks Can Transform Experiences

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Researching sensitive subjects

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Creative Development Research can make the advertising stronger. Yes really.

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Fantasy Football League Name: ‘Hussle and Motivate’ 2019/20 Season

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Why is everyone reaching out?

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My Top 5 Community Hacks

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Who do you trust?

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The top books every researcher should read

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Why my word of the MRS Conference was Consilience…

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News Consumption in the UK

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