Experts in
human insight
We recognise that people are unreliable witnesses to their own behaviour, so we use multiple perspectives drawing on different models and disciplines to unlock those human truths... So our clients get more authentic, holistic understanding of their customers.
Creativity in problem
solving
We bring ideas and innovation to our clients’ challenges – ensuring our research is less process, and more inspiration. Our innovative approaches span qual and quant, always looking for the answers to help our clients succeed. Our Whycatcher platform, with its award winning WhatsApp functionality, is constantly evolving (obviously it now has AI functionality).
Bespoke research design
We design unique research programmes to answer each client brief – designing from scratch, with no black box solutions. This means drawing on classic and emerging methodologies (qual and quant, structured and unstructured data, all augmented by our AI toolbox) – integrating and innovating to get to the authentic answers that our clients need.