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Making sense of human complexity

We’re a full service, strategic, international, multi-method insight agency.

But that’s not what defines us. We’re all about making sense of human complexity.

We know that people are unreliable witnesses to their own behaviour so we use a combination of insight expertise, creative problem solving and bespoke design to enable our clients to build successful strategies for change.

Our approach is based on a three point practical philosophy.

Experts in
human insight

We recognise that people are unreliable witnesses to their own behaviour, so we use multiple perspectives drawing on different models and disciplines to unlock those human truths... So our clients get more authentic, holistic understanding of their customers.

Creativity in problem
solving

We bring ideas and innovation to our clients’ challenges – ensuring our research is less process, and more inspiration. Our innovative approaches span qual and quant, always looking for the answers to help our clients succeed. Our Whycatcher platform, with its award winning WhatsApp functionality, is constantly evolving (obviously it now has AI functionality).

Bespoke research design

We design unique research programmes to answer each client brief – designing from scratch, with no black box solutions. This means drawing on classic and emerging methodologies (qual and quant, structured and unstructured data, all augmented by our AI toolbox) – integrating and innovating to get to the authentic answers that our clients need.

Who we work with

Our sector specialisms

We focus on eight core sectors – with teams dedicated to understanding the unique DNA of each sector. With a proven track record of delivering insights that resonate and recommendations that drive action, we're here to help you thrive in an ever-changing business landscape.

Financial Services

Expertise in fintech, regulation, and future trends ensures insightful financial services guidance.

Life Science

We specialise in understanding scientists and clinicians to enhance engagement effectively within the Life Sciences & MedTech sector.

TMT

Understanding tech's role in users' lives for deeper insights and staying ahead of digital trends.

Public Sector

Expertise with Whitehall departments, regulators, and agencies, delivering strategic public sector insights.

Retail

Delivering strategic insights for the retail sector, understanding consumer behaviour and market trends.

Energy

Comprehensive research and consultancy for strategic decision-making in the energy sector.

Sport

We help sports bodies, global brands, and clubs boost funding, engagement, and revenue.

Professional Services

Our senior team brings 20+ years' experience in professional services, offering swift market research and strategic insights for competitive advantage.

Tailored solutions for your specific topics

Advertising & Communication

From insights to creative optimisation, we partner with clients to deliver emotionally resonant, high-impact advertising campaigns.

Brand

We focus on the human connection to your brand, employing global research and an end-to-end service to strengthen emotional engagement.

Digital Research

We leverage digital research to empower brands in navigating transformation, using our award-winning Whycatcher platform for human-centric insights and agile project execution.

Customer Relationships

We prioritise person-centred research to enhance customer experiences, delivering vivid insights and richer feedback that drive loyalty and satisfaction.

NPD

We provide tailored NPD research that uncovers customer needs and behaviours, guiding you from idea generation to concept development with a laser focus on consumer insights.

Market Segmentation

We blend art and science in market segmentation to identify growth opportunities, delivering actionable insights that enhance targeting and drive long-term ROI

Testimonials

What our clients have to say

Our clients' success stories speak volumes about the impact of our work. We pride ourselves on delivering exceptional service and valuable insights, and there's no better way to showcase this than through the words of those we've had the privilege to partner with.

Financial

I have worked with Jigsaw on multiple research projects over several years and it has always been a pleasure. Jigsaw has a very experienced and collaborative team that ensures every project is practical and tailored to our needs. Working with Jigsaw helps us to embed research into our organisation and makes decision-making much easier.

Petra Stockley,

Head of Strategic Insight at First Rate

Financial

We have worked with Jigsaw on multiple occasions, and each time, they have exceeded our expectations. One aspect which sets Jigsaw Research apart is their commitment to understanding our unique business challenges. Rather than offering generic solutions, they take the time to tailor their approach, ensuring that the research is directly aligned with our objectives....

Catalina Zaharia,

Customer Experience and Quality Assurance Manager at Cabot

TMT

I’ve worked with Jigsaw on a number of complex projects since I took on my current role in 2018/19. They have been consistently brilliant. I have always been really impressed by how thoughtful they are, and their expertise in drawing out the nuanced insight. The team at Jigsaw is also incredibly collaborative – both with me and my team and other research partners – it makes them a real pleasure to work with.

Emma Theedom,

Head of Audiences at BBC

TMT

I wanted to thank you and the team for once again facilitating our efforts and making the process so easy. Your support is well noticed and much appreciated by an ever-widening team. Your debrief for this campaign was the best yet – the entire team feeding back very positively. It gave a clear narrative and overall direction for our final published report. I’m already looking forward to the next project we’ll work on together...

Andrew McNair,

Director of Research and Benchmarking at NTT

Financial

Working with Jigsaw is an absolute pleasure. They always understand the brief and crucially add value & expertise to every project. I have worked with Jigsaw now in the three different client-side companies because of what they offer as a research agency.

Michael Edwards,

Research & Insight Manager, Legal & General

Want to find out more?

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